Privacy policy

This Privacy Policy describes how BeautiOutlet ("we", "us", or "our") collects, uses and discloses your personal information when you visit, use our services, make a purchase from our website, or otherwise communicate with us.

For the purposes of applicable data protection law, BeautiOutlet is responsible for the personal information described in this Privacy Policy, except where otherwise stated.

Personal information we collect

The personal information we collect depends on how you interact with BeautiOutlet and may include:

  • Your name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
  • Order and purchase information
  • Account information
  • Payment and transaction information
  • Customer service communications
  • Marketing preferences
  • Device, browser and technical information
  • IP address
  • Information about how you use our website

We only collect personal information that is reasonably necessary for operating our store, providing our services and meeting our legal obligations.

How we collect personal information

We may collect personal information directly from you when you:

  • Place an order
  • Create a customer account
  • Contact customer support
  • Subscribe to emails or marketing communications
  • Enter a promotion, survey or competition
  • Use or browse our website

We may also receive information automatically through cookies and similar technologies, or from service providers that help us operate our website and fulfil orders.

How we use your personal information

We may use your personal information for purposes including:

  • Processing and fulfilling your orders
  • Taking and processing payments
  • Arranging delivery
  • Managing returns, refunds and exchanges
  • Creating and managing customer accounts
  • Providing customer support
  • Communicating with you about your orders
  • Preventing fraud and protecting our website
  • Improving our products, services and website
  • Understanding how customers use our store
  • Providing advertising and marketing where permitted
  • Complying with legal and regulatory obligations

Legal bases for processing

Where applicable under UK data protection law, we process personal information on one or more lawful bases, which may include:

  • Contract: where processing is necessary to provide products or services you have ordered.
  • Legal obligation: where we need to process information to comply with applicable laws.
  • Legitimate interests: where processing is necessary for our legitimate business interests and those interests are not overridden by your rights.
  • Consent: where you have provided consent for a particular use of your information.

Marketing communications

Where permitted by law, we may send you information about products, offers, promotions and BeautiOutlet news.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us at: [ YOUR EMAIL HERE ].

Unsubscribing from marketing communications will not prevent us from sending transactional communications relating to your orders or account.

Cookies

Like many websites, we use cookies and similar technologies to operate and improve our website.

Cookies may be used to:

  • Keep our website functioning correctly
  • Remember your preferences
  • Maintain your shopping cart
  • Understand website usage and performance
  • Help prevent fraud
  • Measure advertising effectiveness
  • Provide relevant marketing where permitted

Where required by law, non-essential cookies will only be used in accordance with your consent choices.

You can manage your cookie preferences through the cookie controls available on our website.

How we disclose personal information

We may disclose personal information to third parties where reasonably necessary to operate our business and provide our services.

These may include:

  • Shopify and other ecommerce technology providers
  • Payment processors
  • Delivery and fulfilment companies
  • Customer service providers
  • IT and hosting providers
  • Analytics providers
  • Marketing and advertising providers
  • Professional advisers such as accountants and legal advisers
  • Government or regulatory authorities where legally required

We expect service providers acting on our behalf to handle personal information appropriately and only for authorised purposes.

Shopify

Our store is hosted on Shopify, which provides the ecommerce platform that enables us to sell our products and services to you.

Your information may therefore be processed through Shopify's systems as part of providing our online store and related ecommerce services.

Third-party websites and services

Our website may contain links to websites, applications or services operated by third parties.

We are not responsible for the privacy practices of third-party websites. We encourage you to review their privacy policies before providing them with personal information.

International transfers

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps where required to ensure that relevant legal safeguards are used.

How long we keep personal information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining business and tax records, resolving disputes, preventing fraud and complying with legal obligations.

The exact retention period may vary depending on the type of information and the reason we hold it.

Your privacy rights

Depending on applicable law and your circumstances, you may have rights relating to your personal information, including the right to:

  • Request access to your personal information
  • Request correction of inaccurate or incomplete information
  • Request deletion of personal information in certain circumstances
  • Request restriction of certain processing
  • Object to certain processing
  • Request transfer of certain personal information
  • Withdraw consent where processing is based on consent
  • Object to certain direct marketing

To exercise a privacy right, please contact us at: [ YOUR EMAIL HERE ].

We may need to verify your identity before processing certain requests.

Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve the issue.

You may also have the right to make a complaint to the relevant UK data protection supervisory authority.

Security

We use reasonable administrative, technical and organisational safeguards designed to protect personal information.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

Children's privacy

Our services are not intended for children who are not legally able to enter into purchases without the involvement of a parent or guardian.

We do not knowingly collect personal information from children where doing so would not be permitted by applicable law.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, technology or legal obligations.

When we update this policy, the latest version will be published on this page.

Contact

If you have any questions about this Privacy Policy, would like to exercise your privacy rights, or have concerns about how your information is handled, please contact us:

BeautiOutlet
Email: [ YOUR EMAIL HERE ]
Address: [ YOUR BUSINESS ADDRESS HERE ]
Telephone: [ YOUR PHONE NUMBER HERE ]

Last updated: August 2026